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Patrick Cudahy, Inc. Announces “Come Back To Breakfast” Campaign  September 25, 2007 (Cudahy, WI) –As part of an initiative to bring families back together and to spend quality mornings at the breakfast table, Patrick Cudahy will introduce the “Come Back To Breakfast” campaign on October 1. The comprehensive program will include print, radio and web components. A regional FSI is scheduled to circulate on Sunday, October 28 in more than 67 publications within Wisconsin, Minnesota and Illinois; reaching more than 4.5 million households. The FSI will offer consumers three (3) money-savings coupons on any ReaLean® Turkey or Ham products, any raw bacon or fully cooked bacon, and on Heat & Eat fully cooked and browned breakfast sausage patties or links. Consumers will also have a chance to enter the Patrick Cudahy Breakfast & Bed Sweepstakes for a chance to win a 3-day, 2-night stay at any Bed & Breakfast of their choice in the United States. The prize also includes air travel to and from as well as $600 in spending money. Consumers can enter the contest via the PatrickCudahy.com website. The contest begins October 1 and ends November 30, 2007. To further spread the word, the campaign consists of a regional radio buy in the Wisconsin, Minnesota and Illinois markets. In southeastern Wisconsin, :10, :15 and :60 commercials will air on WKLH – FM 96.5 during prime morning drive times and on weekends prior to the FSI launch and following the campaign drop. “This is an exciting campaign for us in which we remind consumers about the importance of starting their mornings with breakfast. It also allows us to increase our brand awareness of the variety of products Patrick Cudahy offers right here at home. After all, Patrick Cudahy is a familiar brand that many of us grew up with in our households”, said Bud Matthews, Senior Vice President, Retail Sales & Marketing. “This is the first-ever all inclusive campaign we’ve launched. A program of this magnitude is poised to achieve tremendous brand buzz plus generate new sales. This is only the beginning. We’ve got a lot in store that we’re planning to launch in the next few months – especially right here at home”. Since 1888, Patrick Cudahy has been bringing families together with the genuine goodness of quality products. From our signature sweet apple-wood smoked bacons, hams and turkey products to our distinct ethnic offerings, Patrick Cudahy is Something Special Made from Wisconsin™.Smithfield Foods, Paula Deen Join Forces To Encourage Families to Eat Meals Together September 19, 2006 (New York) – Smithfield Foods, Inc. announced today that celebrity cook, restaurateur, author and TV personality Paula Deen has selected the company in an exclusive partnership aimed at promoting meals that encourage families to spend more time eating together. The partnership between Deen and Smithfield Foods is part of a growing national effort to promote the many benefits of having families share meals together several times a week. To achieve the partnership’s goal, Deen will be involved in a number of activities including community outreach efforts, personal appearances, Web-based recipe and meal preparation tips and print and broadcast communications including Webcasts and new product development. Deen’s efforts will help meal preparers feel more confident in selecting cuts of meat for meals that take less time to prepare, are easy to make and are well-balanced for family members. Deen said she chose Smithfield as her partner in this joint effort, “…because I’ve been using Smithfield products for years. This is a company I can trust.” In announcing the partnership, James D. Schloss, Smithfield’s corporate vice president, sales and marketing, said, “Finding time to get families together for a meal can be difficult, but it’s worth the effort because research studies have clearly demonstrated that children who eat regular meals with their families are more likely to do better in school and eat more nutritiously. Nourishing children’s minds and bodies has long been a passion for Smithfield Foods, which makes this partnership’s goal a natural fit,” he added. Schloss cited national research that showed teenagers who frequently eat meals with their families each week perform better academically and are much more likely to consume more key nutrients and fewer snack foods than their counterparts. “A key part of rounding up family members for a meal is preparing wholesome and nutritious food that children and their parents want to eat,” Deen said. “When you combine my years of experience in the kitchen with Smithfield’s top-quality products, together we can whip up some meals that families can’t wait to share.” Deen also pointed out, “In addition to strengthening family ties, cooking meals at home gives parents more control over quality and quantity of foods. You can better control portions and your kids are more likely to try new foods. Kids also can learn important life lessons and social skills through the quality one-on-one time presented by cooking and enjoying meals together. It certainly paid off for my boys!” Deen and her sons Jamie and Bobby own and operate the highly popular The Lady & Sons restaurant in Savannah, Ga., and she and her brother run the equally successful Uncle Bubba’s Oyster House nearby. Known for her “down-home” personality and traditional Southern cooking, Deen has authored four cookbooks, publishes a lifestyle magazine called Cooking with Paula Deen and has her own TV show, Paula’s Home Cooking, on the Food Network. “Families are so busy today, and time to prepare meals is limited, so the trick is to keep it simple, but at the same time make meals interesting and nutritious,” Deen said. “I’ll be cooking meals that include wholesome and great tasting ingredients, but won’t take a lot of time to prepare.” C. Larry Pope, Smithfield’s chief executive officer, said, “We’re thrilled to be teaming up with Paula because she is the epitome of great food, family and fun. What’s more, she is a true American success story, starting out with just $200 and two teenage sons when she launched a catering service out of her home, eventually becoming a highly successful businesswoman with a huge and loyal audience.” Under the partnership agreement, Deen will initially promote various Smithfield-branded products. Smithfield will use its Web site and other promotional venues to market Deen’s signature products, including her cookbooks, seasonings, BBQ sauces, aprons, T-shirts, gift certificates and cooking school. Smithfield Foods is an international food company with operations throughout the United States, United Kingdom, Mexico, Europe and Asia. In addition to Smithfield’s more than 50 brands of high-quality pork, beef and turkey products, the company also offers more than 200 gourmet food products. Smithfield Foods has delivered a 24 percent average annual compounded rate of return to investors since 1975. With sales of $11 billion, Smithfield is the leading processor and marketer of fresh pork and processed meats in the United States, as well as the largest producer of hogs. For more information, visit www.smithfieldfoods.com. Patrick Cudahy Implements ISO 14001 Certified Environmental Management System April 27, 2006 (Cudahy, WI) – Patrick Cudahy, Inc. has implemented an environmental management system certified under ISO 14001 standards, the international reference that enables organizations to meet their environmental challenges. These standards were established by ISO, the International Organization for Standardization in Geneva, Switzerland. Patrick Cudahy’s commitment to environmental improvement exceeds compliance standards and has produced tangible results. Over 15 environmental projects and programs have been implemented to conserve natural resources and improve the way the company does business in relation to the environment. These projects include reducing energy use; reducing water use; increasing recycling and reducing waste generation; reducing air emissions from boilers; improving the quality of wastewater discharge to public owned treatment works (POTW); and improving storm water discharge. The ISO 14001 program has saved the company over $450,000 in a twelve-month period. The company notes that the benefits of ISO 14001 include an increase in management and employee awareness, a proactive rather than reactive stance on environmental issues, better prioritization of the company’s environmental efforts, improved environmental performance, pollution prevention, conservation, increased efficiency and reduced costs. As a supplier to the foodservice industry, Patrick Cudahy produces fully cooked sausage links and patties, sweet apple-wood smoked bacon; precooked bacon slices, bacon toppings; sliced hams, salami, Portion Perfect® sliced meats, lunch meats, fresh pork sausage, and specialty sausage. On the retail side, in addition to Wisconsin’s number one selling bacon, it offers sliced luncheon meats; Heat & Eat fully cooked sausage links and patties, precooked bacon slices and pieces; dry sausage; ReaLean ham and turkey; and home-style boneless ham. In the deli, look for Patrick’s Pride® premium deli meats, German hard salami, cooked hams, Portion Perfect® sliced meats and lunchmeats. Great Hispanic and Italian Flavors Come from Patrick Cudahy Foodservice? Who would have thought! April 27, 2006 (Cudahy, WI) – With Hispanic flavors the fastest growing menu trend across the country, and Italian dining continuing to hold its foodservice leadership position, you might not think of Wisconsin as the first place to turn for menu ideas for these popular flavors. With the La Abuelita brand and Pavone Italian Deli Meats from Patrick Cudahy you'll find quality products and quality menu ideas as well. Whether you are adding to your dinner menu with a traditional Paella with Chorizo Seco and seasoned rice, or creating a zesty Cuban omelet with the subtle, smoky flavor of Cuban Style Mojo Ham to add a lift to your Sunday Buffet, Patrick Cudahy Foodservice has great products and menu solutions for you. With one of the most complete portfolios of Hispanic products in the industry, from traditional Spanish, to Cuban, to Mexican, to Puerto Rican and a variety of Caribbean flavors, Patrick Cudahy has the products and menu support to help operators in every segment. La Abuelita, Un Sabor de Su Casa, A Taste of Your Home! Patrick Cudahy Inc. Taps Ramon Aldape to Lead Rapidly Growing Hispanic Marketing Efforts June 7, 2005 (Cudahy, WI) – Patrick Cudahy, Inc. announces Ramon Aldape to lead the Sales and Marketing efforts of the company's ethnic brands. In this position Mr. Aldape will be responsible for the planning and direction of sales and marketing efforts by this Smithfield Foods unit toward the fastest growing segment of the US population. At the same time he will also work on bringing current products from the company's popular La Abuelita line to mainstream America and play a key role in the company's new acquisition of 814 Americas, which manages and markets popular Hispanic Brands, such as El Mino, Higueral, and Riojano. This move marks the next major step for Patrick Cudahy in tapping into the fast growing U.S. Hispanic ethnic market segment, currently estimated to be in excess of $686 billion annually. By 2009 Hispanics will account for a projected 9% of total US purchasing power. Ramon started at Patrick Cudahy 13 years ago, working on the processing plant floor as an hourly employee. He earned his degree in marketing and business administration and has been working in the marketing and sales department for several years. Mr. Aldape said; "Patrick Cudahy has two immediate major objectives for the Hispanic market. The first is to identify the key opportunity segments of the diverse Hispanic audience and develop an appropriate market basket of products. Many Americans don't realize how diverse the Hispanic market truly is. In fact, there is no single Hispanic market. Instead we have Cuban, Mexican, Puerto Rican, Honduran, Dominican and many other specific market sub-segments. While they share many common culinary traditions, each has it's own rich cooking tradition and unique approach to meal preparation as well." Ramon continued; "Our second major challenge is to identify current mainstream market opportunities for Hispanic specialties, like our current La Abuelita line of specialty meats. A few years ago foods like pizza, calzones and tacos were considered ethnic specialties. Today they are everyday meal choices in the freezer case at your local supermarket". Patrick Cudahy bacon, ham, salamis and other meats have been a staple for Midwestern homes and restaurants and have been a symbol of absolute quality and great taste for over 115 years. With headquarters in Wisconsin, Patrick Cudahy has been a part of Smithfield Foods family since 1984. Patrick Cudahy Inc. Adds Fast Growing Market Segment and Latin Flavor, with Acquisition of 814 Americas Inc. March 21, 2005 (Cudahy, WI) – Patrick Cudahy, Inc. announced that the company had acquired all assets of 814 Americas Inc, Elizabeth, New Jersey, from Campofrio Alimentacion, S.A., a leading food enterprise headquartered in Madrid, Spain. With this move Patrick Cudahy is tapping into the fast growing U.S. Hispanic ethnic market segment, currently estimated to be in excess of $686 billion annually. With over 30 successful years serving the Hispanic audiences with chorizo, traditional Dominican and other Caribbean salamis, sausage and other prepared meat specialties, 814 Americas, Inc. has been ranked as the "Most Recognized Line" by the US Association of Latin American Consumers (USALC). Now, with Hispanic and Caribbean menu items becoming increasingly mainstream, the demand for these specialty sausage products is growing even more aggressively in both retail and foodservice venues. "By 2009, Hispanics will make up 9% of US purchasing power. This is a market we want to continue to build on with a diverse line of quality products that meet the needs of today's Hispanic consumer. The brand recognition and reputation 814 Americas has for quality makes them an ideal component for Patrick Cudahy's growing Hispanic product portfolio," said Bill Otis, President and Chief Operating Officer of Patrick Cudahy. Mr. Otis continued, "814 Americas will continue to operate as an independent company backed by the full resources of Patrick Cudahy. They will be focusing on developing and marketing their current major brands; including El Mino Chorizos, Salami Higueral, Salchichon Cervecero and their other high-profile Hispanic market favorites. They will also be working closely, in the future, with Patrick Cudahy to help extend these popular brands into new markets." Patrick Cudahy Inc., established in 1888, celebrates 117 years of business in 2005. Employing almost 2,100 people, the company imports and exports throughout the United States and the world. With products in retail, deli, food service and industrial channels, Patrick Cudahy, Inc. is considered "Home of Sweet Apple Wood Smoke Flavor®." With headquarters in Wisconsin, Patrick Cudahy has been a part of the Smithfield Foods family since 1984. Committed to the community in which it serves and with a continued focus on growth, Patrick Cudahy is able to bring centuries of quality to the tables of families everwhere. For more information contact: James E. (Bud) Matthews Senior Vice President Phone: (414)-744-2000 Fax: (414)-744-4213 E-Mail: jamesmatthews@patrickcudahy.com Patrick Cudahy Inc. Announces Plant Expansion Patrick Cudahy Incorporated (PCI) will be adding onto its current state-of-the-art distribution center, which rests to the south of the overall facility, with a new building. The add-on, part of a seven year, $110 million expansion for growth plan, is expected to be in operation by the Fall of 2004. The new facility will be 27,000 total square feet and provide room for logistical plant support as well as other needs. With the addition, the current size of the overall operation plant will be almost 1.1 million square feet. "Patrick Cudahy has been committed to the community in which we serve and people have trusted the Patrick Cudahy name for over a century. We're pleased to mark our 116th anniversary with vital growth plans; keeping jobs in Wisconsin," said Roger Kapella, CEO and president at PCI. With plans for growth also comes continued concern to adhere to the highest environmental standards. Voluntarily sanctioned, Patrick Cudahy operates within an Environmental Management System, which has been created by the US government as a process designed to achieve continual improvement in environmental performance. The company has continued to be supportive of this system and has decided to voluntarily undergo ISO 14001 certification, which is a specification within the overall ISO 14000 series of standards and guidelines, to manage and recognize environmental impact. The cerification process can take up to one year to complete and Patrick Cudahy has committed to completing the process by the end of 2004. "By participating in the ISO 14001, Patrick Cudahy will be making a daily effort to recognize that the actions we take today affect the overall ecological impact we will have on tomorrow. It is imperative that we train our employees on the highest standards and put those into practice." Said Sue Harris vice president of manufacturing and operations at PCI. Patrick Cudahy Inc., established in 1888, celebrates 116 years of business in 2004. Employing almost 1,800 people, the company imports and exports throughout the United States and the world. With products in retail, deli, food service and industrial channels, Patrick Cudahy is considered "Home of Sweet Apple Wood Smoked Flavor®." Committed to the community in which it serves and with a continued focus on growth, Patrick Cudahy is able to bring centuries of quality to the tables of families everywhere. Patrick Cudahy Inc. Announces Sponsorship with POWERADE ICEPORT November 6, 2003 (Cudahy, WI) – Patrick Cudahy Incorporated (PCI) and Powerade Iceport entered into a five-year sponsorship agreement at the Powerade Iceport on November 6th, 2003. The facility, which broke ground in the spring of 2003 and has an anticipated opening in spring of 2004, will be located in Cudahy, WI, adjacent to the PCI corporate offices. Powerade Iceport will be one of the largest ice complexes in North America including a five-rink, state-of-the-art, ice sports facility that will be the home for youth hockey teams and governed through the Wisconsin Amateur Hockey Association. Patrick Cudahy continues to support the hometown teams and looks forward to a successful sponsorship that will benefit youth in the surrounding communities. “While the Iceport will meet the needs of youth ice sports in our community, Patrick Cudahy continues to strive to meet the needs of today’s consumers by manufacturing and marketing the highest quality food products in our industry today. People have trusted the Patrick Cudahy name for over a century, and we’re pleased to mark our 115th anniversary as a vital, growing company in Cudahy Wisconsin,” said Roger Kapella, COO and president at PCI. As part of the sponsorship, patrons will be able to enjoy watching the PCI “Hamboni” clean the ice, as well as consume products being sold through several vendors located inside the facility. Patrick Cudahy Inc., established in 1888, celebrates 115 years of business in 2003. Employing more than 1,500 people, the company imports and exports throughout the United States and the world. Celebrating two major expansions in the last seven years and on track for additional growth plans in 2004, Patrick Cudahy is able to bring centuries of quality to the tables of families everywhere. With products in retail, deli, food service and industrial channels, Patrick Cudahy is considered “Home of Sweet Apple Wood Smoked Flavor.” Patrick Cudahy Inc. Introduces the "SUPER SHIPPER" The unique, gravity-fed merchandiser by Patrick Cudahy Inc (PCI) is here! The "Super Shipper," has been designed with the consumer in mind and promotes the shelf stable line of convenience meat products from PCI. The items featured in the display include Patrick Cudahy 6 oz. Pepperoni Slices, Patrick Cudahy 1.6 oz. Bacon In The Round, 3oz. Patrick Cudahy Pre-cooked Bacon Pieces and 3oz. Patrick Cudahy Peppered Bacon Pieces. All products are fully cooked and ready to eat! The shipper is an attractive, 30"L x 30"W x 48"H corrugated display, mounted on a 30" x 30’ pallet. The side panels feature big, bold and colorful mouth-watering, appetite appeal photography illustrating serving suggestions. The design also features a conveniently located, gravity fed "trough" that allows for easy access to the product. The inside "cell", for each product, has a 30-degree base that allows the product to easily slide to the front of the trough, allowing easy access for the consumer to remove the product(s). The Super Shipper holds a total of 480 packages or 120 packages of each variety per cell and is currently being successfully featured in several Midwest grocery store chains. Patrick Cudahy Inc., established in 1888, celebrates 115 years of business in 2003. Employing more than 1,500 people, the company imports and exports throughout the United States and the world. Celebrating two major expansions in the last seven years, Patrick Cudahy is able to bring centuries of quality to the tables of families everywhere. With products in retail, deli, food service and industrial channels, Patrick Cudahy is considered ?Home of Sweet Apple Wood Smoked Flavor?. Million Dollar Gift Pushes Campaign Near Top April 19, 2002 (Cudahy, WI) – The Cudahy Public Library announced today that it has received a $1 million dollar gift from the Patrick and Anna M. Cudahy Fund, payable over five years, for Cudahy's new library. The Fund was founded by the late Michael F. Cudahy, who headed the Patrick Cudahy company for more than forty years. The Fund is presently headed by his son, Richard D. Cudahy, who was CEO of the Patrick Cudahy company for ten years and is now a Federal Judge. In confirming the $1 million dollar gift, Judge Cudahy said, "We are pleased to put the library fund drive over the top. The Cudahy Library is a model of progressive library management and deserves to be the centerpiece of Cudahy's important redevelopment project." "Fifty-three years ago, a leading industrialist, Michael F. Cudahy, donated money to build Cudahy's War Memorial Library, the library that is still used today. Now his son, the Honorable Richard D. Cudahy is following in his father's footsteps with a leadership gift that will make a new library a reality. This generous gift is a historic and fitting tribute to a family that for decades has shaped, and continues to shape, a community through leadership and service," said Roger Kapella, Capital Campaign Chair and President and Chief Operating Officer of Patrick Cudahy. Construction of the new library building, to be named the Cudahy Family Library, is already underway in the 3500 block of East Barnard Avenue in downtown Cudahy and is scheduled for completion by January, 2003. The new library is the first phase of a neighborhood improvement and downtown redevelopment project. "The new library will serve as a centerpiece for downtown revitalization, not only strengthening the neighborhood but the entire community. Benefits such as increased access to technology, room for adequate shelving and expanding collections, quiet reading rooms, meeting facilities, a children's room, young adult area, and a local history room will make the new library a showpiece for southeastern Wisconsin," said James Williamson, Library Board President. Last year, the city of Cudahy committed $3.2 million for a new building after a referendum was held and 75% of the voters voiced support for a new facility. The cost for all infrastructure needs had to be covered by private funds. While the original capital campaign goal was $750,000, final bids for technology, telecommunications, furniture, signage, artwork, security and overages in construction required the campaign goal be raised to $1.5 million. With this gift, and other fund raising from area businesses, civic and community groups, foundations and individuals, campaign total to date is $1.45 million. Contributions are still being submitted. "This is a proud time in Cudahy's history. Despite the economic downturn, residents rallied behind the need for a first-rate library that would serve as a center for information and education for themselves and future generations of Cudahy residents." said Kapella. Patrick Cudahy Opens New Distribution Center and Cold Storage Facility 65 guests including city officials, foodservice and retail trade customers, contractors and agency representatives joined Patrick Cudahy employees in celebrating the opening of the new Distribution Center and Cold Storage Facility. There are approximately 4000 pallet positions in the combined freezers and coolers in this 56,900 square foot facility. Ten loading dock doors are operational and door capacity can be increased by 30%. Product from the Distribution Center is shipped via truck from New York to Los Angeles. Storage consolidation in the new Distribution Center and Cold Storage facility enables Patrick Cudahy to improve their customer service and product management control. It provides significant opportunities to grow the business and implements a more cost efficient process for storage and order fill. |
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